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Book â€œFrom marketing to cultural developmentâ€

Marcos Barreto · Belo Horizonte, MG

9/8/2006 · 76 · 0

From marketing to cultural development - relationship between company and culture; reflections and experiences - Belo Horizonte: 2004. 170 p.

English Version of the book â€œDo Marketing ao Desenvolvimento Culturalâ€.

O livro, de 167 pÃ¡ginas, tambÃ©m disponÃvel em portuguÃªs para download gratuito no Overmundo reÃºne uma sÃ©rie de reflexÃµes sobre as questÃµes que envolvem a relaÃ§Ã£o entre empresa e cultura, vistas por um profissional que atua nessa Ã¡rea hÃ¡ 15 anos - 10 dos quais como responsÃ¡vel pela atuaÃ§Ã£o cultural da empresa que Ã© a maior investidora de cultura em MG.

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Autoria: The author, Marcos Barreto CorrÃªa has worked in several areas of the cultural market over the last 15 years. He graduated in advertising (UFMG) and specialized in marketing (UFMG) and telecommunications (IBMEC) and is a Master of Science in Arts Administration (Boston University, USA). Before becoming the Cultural Development Manager at Telemig Celular, he acted as Cultural Programmer at a public federal institution, producer of theatrical and musical shows, press staff for artistic events and as a musician. As a Fulbright scholar (USA), Capes and Vitae (Brazil) scholar, he had professional experiences in American institutions. In the last few years, he has presented, nationally and internationally, his professional experience and reflections in lectures, courses and encounters.
Ficha técnica: Copyright Marcos Barreto CorrÃªa
ISBN 85-904223-1-3
Photographs: Rodrigo Dai
graphic project: Guilherme Seara and Hugo Werner
editing: MarÃlia Salgado and Marlene HostalÃ¡cio
legal assistance: Alessandra Drummond
still photo, cover: Miguel Aun
iconographic research: LuÃs Augusto de Lima
printing and finishing: Rona Editora
English version: Douglas Lee Arnold
Downloads: 492 downloads